This is the first and most important aspect of your digital marketing strategy. Everything else depends on how clear you are about your digital marketing objectives.
One of the common mistakes in choosing digital marketing channel is to go after currently popular channels. However, you should look for channel(s) where your target audience are present.
Whether its traditional or digital marketing, our primary aim is to help address the concerns of your target audience across their interest.
The final step before you start executing is to put timelines and responsibilities across relevant teams.
The backbone of any business is marketing, you may just be what someone has been searching for, push your stuffs, be spoted, be digital.